what’s behind bp’s logo?

Brand Gurus will be the first to point out, logos are just a representation of a brand, never the full story. Sure you can take the ‘petroleum’ out of your name, and put everything in lower caps so its friendly. You can even introduce a big green helios and say you are going BIG into green power.

And then the oil that you are still sucking out of the earth leaks into the ocean. And Greenpeace launches an all out attack on you for your recent oily predicament, causing immeasurable harm on the environment. Seems like its all coming full circle.

The Helios is not looking so hot at the moment. via LogoDesignLove