Nobody does Grandeur, and Hold-your-breaths, and Smile-to-yourselfs as well as Nike. What a beautiful ad.
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“Koleston Naturals, a hair colorant product, wanted to target females aged 25–40 who were health and beauty conscious and also enjoyed spending time outdoors, for walking, sports, or just to be as close to nature as possible.
Koleston’s objective was to showcase the aesthetically appealing aspects of the product in terms of pure colour, whilst reassuring consumers about its “natural” quality. The idea was to use nature itself as a backdrop to achieve this communication goal.
The creative execution took the form of a 4m x 3m billboard positioned on a promenade, with an unspoiled view of the sea and skyline behind it. Its visual was a long-haired woman’s face which was die-cut into the billboard, so that it captured the full spectrum of the sky’s natural colour as the sun moved through its daily cycle, from the fiery red of sunset through the jet black of night to the dazzling ‘blonde’ of sunrise.
The location was chosen not only because of the picturesque setting but because many women went there for their daily jog and often visited the cafés opposite to watch the sunset, maximising the impact.
The campaign generated a buzz not only in its home market, but in blogs and awards programmes all over the world.”
via Cream Global
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I am an eternal fan of the Issey Miyake Pleats Please range, and this series of adverts just reinforces my undying love! via Style Damsel
Dolf Robertus suggests that we start living in billboards, and advertise the products, of which the billboards we are living in. I ask when? via Eikongraphia
Bouquets of hemp plants wrapped like a joint were sent out to press and media to promote the premiere of the tv series. Seriously good shit.
Beautiful directing and a pure and simple concept. Brilliant!
Pentagram recently followed up with an actually deck of cards, designed by 52 creative types, including Damien Hirst and Alexander McQueen. See more of the applications on the Pentagram blog or at the House of Cards site.
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