I love identities in a circle, and Human Scales worked exceptionally well. by Chevychase.
branding
A simple solution for a client in a kinda boring industry. by Rejane Dal Bello
OVG is a Dutch real estate developer with an innovative approach. The strength of OVG is it’s comprehensive real estate strategies – with a strong focus on integrated solutions that allow clients to prosper, therefore OVG is a platform that envisions and develops concrete ideas into the world, regarding each clients different needs and strategy plan.
Hear hear! via LogoDesignLove
The Tiger Woods logo isn’t a golf club. The Virgin Atlantic logo isn’t an airplane. The Xerox logo isn’t a photocopier.
Computer logos don’t need to show computers, dentist logos don’t need to show teeth, and furniture store logos don’t need to show furniture.
Just because it’s relevant, doesn’t mean you can’t do better using a design that doesn’t depict the product or service your client provides.
Excerpted from Logo Design Love: A Guide to Creating Iconic Brand Identities, p.180.
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Orange stationery makes me happy. Simple. via September Industry by UK design firm Because Studio.
Low Winter Sun is the consultancy of Jonathan Atkinson specialising in developing innovative, creative, co-operative and environmental projects. The identity is based around a stark, impactful colour scheme and a bold logotype that is carried across a stationery range and digital presence.
Great work by Danish design studio Flydende Lava Studio for a idea and innovation lab Fourmation.
Beautiful identity by Michael Freimuth for small local coffee shop Glass Shop. via September Industry
A great new online newspaper The Brander, on the stories behind some of the more successful brands.
PeteandTom has turned the pages and made history with the new identity for Discovery History.
The central theme of revealing the past runs through every aspect of the brand from the channel logo to ident concepts and onscreen packaging.
Some chic design work by Dutch studio Pot & Van Der Velden for fashion designer Marije de Haan.
Love this monogram and packaging work by Micha Weidmann Studio for luxury candle and bodycare product brand Davina Peace.
A simple typographic treatment for Debbie Teale in pretty pastel colours. by Brogen Averill.
Check out today’s Google logo, celebrating Constantin Brâncuşi’s birthday, a Romanian-born sculptor. Nice.
Starbucks just announced a rebranding exercise in progress here. A great evolution in my view, going the way of the Nike tick without the Nike logotype, consumers are now familiar enough with the mermaid in a circle to not have the Starbucks logotype around it. The resulting mark feels fresh and modern, yet, from the chronology of the logo, did not evolve that much away from its initial one 40 years ago.
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