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branding

Starbucks just announced a rebranding exercise in progress here. A great evolution in my view, going the way of the Nike tick without the Nike logotype, consumers are now familiar enough with the mermaid in a circle to not have the Starbucks logotype around it. The resulting mark feels fresh and modern, yet, from the chronology of the logo, did not evolve that much away from its initial one 40 years ago.

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Micheline is a print-shop boutique dedicated to designing and printing stationery and pieces for social events. Anagrama came to its rescue, rejuvenating the brand in order to captivate the unexplored segment of young adults.

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A great identity programme, where the simplest icon, in this case the Euroslot, is elevated to become the expressive part of a supermarket brand. Makes great sense! A 12 pound puncher makes great economical sense, instantly branding all collaterals with very little overhead, a great idea for a not for profit supermarket. Super all round work by the people at Unreal.

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For everyone in the branding business, and everyone else who enjoy brands everyday.. Merry Christmas!

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Glasfurd and Walker shows us how simple type and a keen sense of aesthetics creates an alluring sandwich shop identity, simply called Meat & Bread.

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A real store in actual real existence, the Hoxton Street Monster Supplies stocks top quality goods for everyday monsters, and the monsters in all of us. We Made This took the idea, and executed a perfect old-world apothecary with hand-stuck labels and painted door signs. The most interesting part of this store? Behind a cupboard lies a secret stairway to lead up to a writing school for kids, called Ministry of Stories. The store is actually a fake front for a writing centre where kids aged 8–18 can get one-to-one tuition with professional writers and other volunteers. Born out of an idea of the 826 literacy project by Dave Eggers, this is one project that is perfect all over, inside and out.

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Although just a mock-up for now, the scary thing is this seems perfectly possible in the near future. A shoe that twits for you? Location and all? Trembles.… via Gizmodo

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Ivan Hvam Hvam has some great, wide ranging work on his site, from restaurants to eyewear. The one that caught my eye was the one for Søndervangskolen, a school in the Netherlands that has apparently suffered from bad reputation that caused a rapid decline in enrollment numbers. The resulting solution is fun, young and exciting, and is a great example showing how design and communication is integral for any business, even more so in education. Plus the logo on the ballon is simple adorable!

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Its amazing how a simple shape and a simple idea, with a simple link to the name can have such amazing and mind-boggling results! By mind design. I was still not completely sold on the idea… until the signages. WOW.

 

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An interesting “insider” perspective on the forever evolving London 2012 brand.

Makes me think… when you are dealing with a brand/organisation as broad and as diverse as one like the Olympic games, does being stricter then ever with your guidelines help with keeping the brand consistent, thus stifling innovation and creativity? Same grids applied consistently with the same colours across all collaterals?

Or does being as wide open as you possibly can with the ‘rules of engagement’ result in a monster of a brand that is between nothing and zero? Where anyone can do anything they please, and 80% of the design produced will be subpar?

How DOES one strike a balance when there are so many parties involved?

Comparing the two Olympic brands top-of-mind, which is a better branding story to tell?

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I am loving the new PWC rebrand, based solely on its signage implementation. Yes, I am superficial like that. via Brand New.

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A fun little thing, to mash-up logos nilly willy, as you like. The resultant brand is a Frankenstein of the two, so that means it’s gonna do twice as well? via Johnson Banks Thought for the Week.

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Only the strongest logo can withstand a beating from AJ Dimarucot and his Distorted Identities experiment.

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Taking printing to its luxurious extreme, just as it had with luggages, Goyard is producing a book celebrating its history, seven years in the making. All for just 5000 euros. Yummy!

Goyard, in collaboration with Devambez, announces the launch of the first book devoted to the legendary Parisian trunk maker.

Continuing the heritage of the prestigious collections from the 1920s, this extremely limited edition publication resonates with and celebrates the golden age of luxury travel, from horse-drawn carriages to the great transatlantic ocean liners. The book is presented within a made to order trunk. Each client is now invited to make a named copy of this highly collectable book into a unique piece.
One is not only able to choose the colour of the case’s canvas, but also to affix specific initials and stripes upon it. Copies are numbered from 1 to 233, validating the rarity and authenticity of both the book and the Goyard trunk which encases it.
This magnificent art book uses traditional letterpress techniques for the text, features its own watermarks and is printed upon custom made vellum paper à la forme of Arches Mills. Goyard and the Éditions d’Art Devambez have succeeded in simultaneously creating a precious object in its own right as well as a captivating tome, both of which are characterized by a true sense of splendour.

Goyard, in collaboration with Devambez, announces the launch of the first book devoted to the legendary Parisian trunk maker.
Continuing the heritage of the prestigious collections from the 1920s, this extremely limited edition publication resonates with and celebrates the golden age of luxury travel, from horse-drawn carriages to the great transatlantic ocean liners. The book is presented within a made to order trunk. Each client is now invited to make a named copy of this highly collectable book into a unique piece. One is not only able to choose the colour of the case’s canvas, but also to affix specific initials and stripes upon it. Copies are numbered from 1 to 233, validating the rarity and authenticity of both the book and the Goyard trunk which encases it.
This magnificent art book uses traditional letterpress techniques for the text, features its own watermarks and is printed upon custom made vellum paper à la forme of Arches Mills. Goyard and the Éditions d’Art Devambez have succeeded in simultaneously creating a precious object in its own right as well as a captivating tome, both of which are characterized by a true sense of splendour.”

via 00o00

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Bold and concise identity for XTVL by ruiz+company

XTVL was set up in 1999 as a joint scheme between the Barcelona provincial authority and the federation for the legalisation of local television stations in Catalonia (which then changed its name to Televisions Locals de Catalunya, or TLC for short), and has worked since then to support Catalan community television with the aim of helping to consolidate the sector and build up its viability.

Since the year 2004 XTVL has been managed by the Xarxa Audiovisual Local (local audiovisual network, or XAL), a public company set up by the Barcelona provincial authority which is also responsible for the XN news content service and the digital newspaper lamalla.cat.”

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A gleefully grotesque solution for a horror channel’s identity. Brilliant! via Behance

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Brand Gurus will be the first to point out, logos are just a representation of a brand, never the full story. Sure you can take the ‘petroleum’ out of your name, and put everything in lower caps so its friendly. You can even introduce a big green helios and say you are going BIG into green power.

And then the oil that you are still sucking out of the earth leaks into the ocean. And Greenpeace launches an all out attack on you for your recent oily predicament, causing immeasurable harm on the environment. Seems like its all coming full circle.

The Helios is not looking so hot at the moment. via LogoDesignLove

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The London Olympics mascots has been announced! What only two?! I feel shortchanged! So what are they suppose to be?

The two characters are based on blobs of steel used to make the girders for the Olympic stadium, and feature headlights derived from the hire light on London taxis.” No.. really.…

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Declared as the world’s first branded sausages, The Partners created the identity for Mr Singh’s sausages, known affectionately as Bangras. Printed with food grade ink on ‘sausage skin’ before the actual manufacturing of sausages, is this a great idea or a really horribly bad one?

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Found at Identityworks.com

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