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packaging

Puma spent some time, looked inwards, and found that the perfect solution to the shoe box problem is to not have a box at all. Designed by Yves Behar of Fuseproject, the solution is a simple piece of folded cupboard in a cloth bag. Easy to use, and easier to reuse.

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Apple has a thing with packaging their brand experience. Latest case in point being the iPad. Core77 has a great series of photos up, showing how Apple allows you to undress their products (yes the sexual slant here is on purpose), showing you little by little, and covering up the ugly and the unnecessary. What results is as pure an experience of the Apple brand as visiting any of their stores or using any of their products.

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Disarmingly beautiful coloured pencils designed by Naori Miyazaki for Düller. Simple pencils to draw simple lines. via Lagom

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RageHaus has published a DIY guide for making your own wooden wax seal! I’m gonna give this a spin right away!

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Gold and silver food colouring that comes in a spray can can only mean one thing. A new way to poison yourself in style! via Lovely Package.

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Absolut has a new flavour! Yums! One more for the shelf!

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Carefully Considered designed this range of simple skincare range for men, with really simple identifiers that just work!

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How very Martin Margiela of them! via Hypebeast

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Gucci fries and Paul Smith ice-creams? Sure! via The Cool Hunter

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Graphic yummy looking chocolates. I need lunch soon so I can have some without guilt. Buy them at Chocolate Editions!

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Yummy. via The Dieline

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Daizi Zheng decided we humans like to self-destruct, deliberately choosing things that are bad for us over the good stuff. His answer is to repackage healthy food with unhealthy sterotypes, so when you choose the unhealthy option, you are choosing the un-unhealthy one. via Dezeen

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Loving the distressed packaging for an interesting “diamond” tipped pen, to allow for writing on glass. Beautiful work by Sruli Recht

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giggles… how is this a rational product extension? giggles… via Lovely Package

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Anke Weiss takes old juice packaging, punches holes in them and brings out the beautiful craft lamp that they all know they’ll be one day.

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French firm FxBallery does beautiful work for a myriad of clients but I am especially in awe of these five “spheres” they did for Mumm champagne. I want!

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Are these not just simply lovely! Buy them here!

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Beautiful vintage Listerine packaging. Beautiful! via Design Muse

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Beautiful results when NY artist Anicka Yi and architect Maggie Peng collide. Handmade beauty for sale at USD160 here.

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Beautiful product design and packaging from Danish music accessories maker AIAIAI. via the dieline

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