Apple has a thing with packaging their brand experience. Latest case in point being the iPad. Core77 has a great series of photos up, showing how Apple allows you to undress their products (yes the sexual slant here is on purpose), showing you little by little, and covering up the ugly and the unnecessary. What results is as pure an experience of the Apple brand as visiting any of their stores or using any of their products.
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Disarmingly beautiful coloured pencils designed by Naori Miyazaki for Düller. Simple pencils to draw simple lines. via Lagom
Gold and silver food colouring that comes in a spray can can only mean one thing. A new way to poison yourself in style! via Lovely Package.
Carefully Considered designed this range of simple skincare range for men, with really simple identifiers that just work!
Graphic yummy looking chocolates. I need lunch soon so I can have some without guilt. Buy them at Chocolate Editions!
Loving the distressed packaging for an interesting “diamond” tipped pen, to allow for writing on glass. Beautiful work by Sruli Recht
Anke Weiss takes old juice packaging, punches holes in them and brings out the beautiful craft lamp that they all know they’ll be one day.
Beautiful results when NY artist Anicka Yi and architect Maggie Peng collide. Handmade beauty for sale at USD160 here.
Beautiful product design and packaging from Danish music accessories maker AIAIAI. via the dieline
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